Audience Identification and Segmentation


December 2023 / January 2024 Newsletter

By Spark Point / February 13, 2024

Winter Holidays Spark Point knows the value of rest, so every year we give our staff the last week of the year off to spend with their loved ones. Check out some of the ways we spent our break! Below you can see a beautiful gingerbread house made by Hannah’s (Senior Grant Writer) child Jaime,…

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Facing Uncertainty: The Power of a Robust Fundraising Plan

By Spark Point / October 25, 2023

Navigating uncertain times in the nonprofit sector, especially during transitions and evolving economic or political shifts, can be daunting. The pandemic’s impact on funding availability has placed strain on nonprofit development teams, hindering their ability to achieve programmatic goals, expand staff, address community needs, and serve clients. It’s akin to navigating a storm, but it…

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Sustainably Secure Grants: A Nonprofit’s Guide for Harnessing Funding Support – eBook

By Spark Point / July 31, 2023

In your pursuit of change, you have a lot of to-dos. Among them may be to apply for a grant (or several). Maybe you’ve never done this before and don’t know where to start. Or you need a refresher and some new ideas to make an impact. No matter where you are in your grant-seeking…

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Want to Win at Grant Writing? Stick With Humans—Not ChatGPT

By Spark Point / July 24, 2023

AI tools like ChatGPT for grant writing may seem like a smart solution for your nonprofit, but human expertise still wins out. Learn the key reasons why.

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