It happens every year. Come November, non-profits begin the scramble to capture those donor dollars. The year-end fundraising push is crucial, but much like cramming for an exam the night before, to truly set yourself up for success you need to begin much, much earlier.

In reality, you should be communicating with all donors throughout the year and taking advantage of key dates as fundraising hooks.

If that sounds like a lot, it is! This work is not easy, and you can surely use some support. Let’s start by getting organized.

In this guide, we’ve mapped out your donor communications quarter by quarter, month by month, so you can plan in advance, get your team aligned, and get down to business.