Fundraising isn’t what it used to be. With new legislative developments and economic changes shaking things up, nonprofits are facing tough challenges. And add on to that, funders are shifting their priorities or donors are changing the ways they’re giving. This means many organizations are scrambling to keep up, dealing with layoffs, cutbacks, and a harsh political landscape. Here is what you can do to “weather proof” your fundraising.
The Shift: Smaller Focus, Bigger Impact?
Funders are zooming in on specific threats and modifying their priorities. This targeted strategy, while valuable, presents challenges for organizations that work across multiple sectors and rely on a more holistic approach to their missions.
Double Down on Your Mission and Keeping Those Connections Close
All of these changes do not change the fact that your mission matters. The trick is to show how your work ties into the current funding landscape and needs.
In this unsteady time, steady your donor relationships by making 2025 the year of connection. It is essential to cultivate and maintain strong relationships with funders, and in-person engagement is key to fostering trust and collaboration. Meeting funders where they are, sharing impactful stories, and clearly articulating your organization’s alignment with their goals will be critical in securing support. How to do it, though?