CASE STUDY
NFID
It’s a common problem: As funders exit the space or shift priorities, established nonprofits find themselves competing for a dwindling pool of funds to support critical work. But with a simple change in thinking, NFID was able to shift their whole perspective on fundraising and adapt to a changing landscape.
The National Foundation for Infectious Diseases, established in 1973, works to build healthier lives through the effective prevention, diagnosis, and treatment of infectious diseases.
They had long had success soliciting funds from corporate donors, but as companies closes and merged with competitors, NFID found their list of funders shrinking. They knew they needed to diversify, but that wasn’t their only challenge. In order to be successful in a changing landscape, they needed to shift their fundraising mindset.
At Spark Point, we believe that your funders are more than just donors—they’re investors, and they want to see a return on their investments through impact in your cause. By introducing this mindset to NFID, we were able to identify funders most naturally aligned with the organization and its mission—while also finding ways to address questions or concerns they might have in advance.
Because of this shift in thinking, NFID has been able to find new funding prospects, expand their corporate donor base, and cultivate relationships with investors that they didn’t think possible. By committing resources to achieve a powerful goal and seeking partners to match, for example, NFID has been able to attract new supporters to their cause for the first time. With these new doors opened and an investment mindset to apply to new opportunities, we have helped NFID develop a custom fundraising strategy, and they are poised for success in the future.