long–term fundraising strategy


Don’t Count on Giving Tuesday to Reach Your Fundraising Goals 

By Spark Point / October 31, 2023

There are two constants on the Tuesday following Thanksgiving: Leftover turkey sandwiches and Giving Tuesday. Do you know which one is hurting your nonprofit’s fundraising efforts?  At first glance, Giving Tuesday, seems like a powerful engagement tool for nonprofits to activate online donors at a time when consumers already have their wallets out, right? Unfortunately,…

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