Strategy

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Annual Giving in 2025: No More Low-Hanging Fruit. Time to Get Strategic.

By Spark Point / November 18, 2025

The 2025 fundraising landscape is crowded, competitive, and moving fast. Donors are receiving more appeals than ever, and generic messages or last-minute scrambles are not cutting it anymore. If your annual giving plan still looks like “mid-year appeal, Giving Tuesday, December push,” you are already behind. The game has changed, and your strategy needs to…

2016: Start It Right

By Spark Point / January 4, 2016

Sure, training for a half marathon and eating more greens are great, but how will you improve your fundraising strategy in 2016?