Director of Marketing


Giving Across Generations: Sparking Connections With Donors From Silent to Z

By Spark Point / January 24, 2024

Whether direct mail or DMs, it’s important to know how to communicate with donors of different generations. The individual giving market is the largest and most flexible segment of philanthropy available to nonprofits, with the Silent Generation (born 1925-1945) and Baby Boomers (1946-1964) making up 70% of giving. That means there are multitudes of ways…

Read More

Want to Win at Grant Writing? Stick With Humans—Not ChatGPT

By Spark Point / July 24, 2023

AI tools like ChatGPT for grant writing may seem like a smart solution for your nonprofit, but human expertise still wins out. Learn the key reasons why.

Read More